AUTHOR: Peter Anthony TITLE: Six Value Hats by Edward de Bono DATE: 6/28/2007 ----- BODY:

Here are the key thoughts on values from de Bono 1."Values come into all areas of thinking and behavior. Values are what we consider important, but we may not be consciously aware of them." 2. “Almost any thinking and almost any action has an important value component. It is impossible to ignore values. Every decision we make involves values. There are two types of decision: 1) Deciding whether or not to do something 2) Choosing between alternatives” 3. “In a way, a perception is an unconscious decision about how we see the world around us. Because it is unconscious we have no control over our perception unless we make the driving values visible’ 4. “Some people make the mistake of believing that we see things objectively and then we apply our values. Unfortunately it is not like that. Values determine our perception, whether or not we are conscious of those values, and then what we see tend to support that perception.” 5. There are some who believe that decisions are made by logic, you assemble the relevant information and then you apply your logic. This only works in rare cases. Logic can help you decide how to do something but logic cannot tell you what to do.” 6. “Values are the underlying drivers that bring about our emotions.” There are more interesting ideas on de Bono's website www.edwdebono.com

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